©2018 by Infinite Beauty. Proudly created with Wix.com

Infinite Beauty

Permanent Makeup

Permanent cosmetics utilizing the SOFTAP hand-tool method, allowing me the ability to be very precise whether placing individual hairs within the design of the eyebrow area, implanting pigment in between the eyelashes, or when correcting symmetry and defining the edges of a lip line. 

Giving you a look that is natural, and enhances your features without being too harsh.

Maintaining all Federal and State training and licensing requirements, using single-use disposable needles, and organic pigments that are free of harsh inks and harmful dyes, to ensure client protection and safety.

Specializing in eyebrows, eyeliner, lip enhancement, corrective color, scar camouflage, vitiligo, and areola restoration.


My Story

I started my journey in the world of permanent cosmetics by having not only my technician training, but my instructor training by the Founder and President of SOFTAP Permanent Cosmetics, Alexis Lawson.

Alexis is a pioneer in the field of micro-pigmentation, and is a wealth of knowledge. I consider myself extremely fortunate for the opportunity to be mentored by her over the years.

The first time I saw a presentation on the hand method for implanting permanent pigment into the skin, I was intrigued by the artistic way the procedure was done. From drawing/designing the brow and the ability to precisely place the "hair" before implanting the color, to the complete comfort of the client during the procedure. Not to mention, the end result of a beautiful, natural looking brow. I was hooked!

I approach the art of permanent makeup with the intent of helping my clients enhance their natural features, not overpower them. 

It has been over 20 years since I added permanent makeup to my repertoire of professional services and I love it more every day. The ability to make a positive change in someone's life is a wonderful feeling, and one that I hope to continue.

Please feel free to visit me for a complimentary consultation 

where we can creatively work together to enhance your natural beauty.

~ Elizabeth Wettstein~


Permanent Eyebrows


This procedure perfect for those who have very sparse or complete absence of hair in the brow area, and want to define, darken or reshape their brows with longer lasting results than microblading.

Utilizing the SOFTAP hand method of implanting color, and making individual hair-strokes, but also having the option of doing a soft, powder-fill.

Microblade Eyebrows


 Also Utilizing the SOFTAP hand tool, but with a smaller needle grouping and a slightly different technique of implanting pigment. Creating individual hairs that are artfully placed within the brow area, to define, darken or reshape the brows.

Want to see how permanent makeup can change your life ? Call and schedule your consultation today (805) 744-9444



Natural Enhancement to Bold & Dramatic

Lash Enhancement

Customized For Your Needs

Pigment is placed in the Lash Line, in between the lashes to make them appear thicker. This procedure is perfect for the client that doesn't wear eyeliner on a daily basis and/or doesn't wear a lot of makeup. The look is soft and natural, yet really defines the eyes.

Permanent Eyeliner


From fine and thin, to soft and smudgy, or go with a line that's thicker and more defined. With a color selection from a light brown to a pure black, or perhaps have some fun with a deep blue or emerald green.
You decide how natural or dramatic you want your final look to be.


Natural Enhancement to Full Lip Color

Whether you're looking to correct the symmetry, define your lip line, or to completely change the color of your lips, we have the experience, the tools, and the color variety to give you the look you desire.

Lip Extension


Blending pigments to customize a shade that perfectly matches the pre-existing color in your lips. Then filling in the areas along the perimeter of your lips to correct symmetry, and define the edges. No need to completely change the lip color, when you can enhance your natural color and shape. Just throw on lip gloss, and Go!

Full Lip Color


Can be an add on service to the Lip Extension to correct shape, or as a stand alone for the client that has pale lips or that wants a more dramatic shade. From a soft baby pink to a deep brick red, and everything in between.
*This procedure requires a minimum of 2-3 separate appointments to achieve the full deposit of color.


Training & Experience Matter

Beth has been in the beauty industry for over 30 years, as a licensed manicurist and medical aesthetician. Who's credentials include licensing by the State Board of Cosmetology in Arizona and California, as well as extensive training in the field of permanent cosmetics.

She is a certified SOFTAP Instructor and Technician with over 20 years experience.

With advanced training in color correction, scar camouflage & areola reconstruction.  

A member in good standing with the Society of Permanent Cosmetics Professionals, and is current on all OSHA and Blood-Borne Pathogens training. 



The Answers You Need

Question: Is it a tattoo?

A: Yes, Softap® is a cosmetic tattoo. Softap® pigments include iron oxide and glycerin. Softap® does not use FD&C or D&C dyes in their pigments.

Question: Does it hurt?

A: The sensation can be loosely compared to tweezing the eyebrows. For your comfort, a topical anesthetic is used. Most clients experience mild to no discomfort; however, some experience more discomfort due to varying tolerance levels.

Question: What if I change my hair color?

A: Since all color choices are selected to harmonize with your skin tone and natural coloring, changing your hair color will not affect the look of properly applied permanent makeup.

What is the recovery time for permanent makeup?

A: The hand method of micropigmentation results in less trauma to the skin and no bruising of the eye and eyebrow area. It is common for a person to return to work the same day. The pigment will be darker the first few days due to oxidation, but will soften with healing.
Lips, however, will have some residual swelling.

What if I decide to have plastic surgery?

A: Plastic surgery has no affect on properly placed permanent makeup.

What is the difference between the coil machine and the Softap® method?

A: It is the technician behind any given tool that makes a procedure successful. The biggest difference with SofTap® is the technician is the power source. The manual method is very quiet, controlled and very natural looking when healed. All tools come pre-sterlized and are disposed in a sharps after each procedure.

Question: What is the difference between the Softap® method and microblading if they are both done by hand?

While both methods are done by hand, they are two completely different techniques. The Softap® method is tapped into the skin, while the microblading method is an etching technique. BOTH methods implant permanent pigment into the dermal layer of the skin. Meaning they are both PERMANENT procedures. However, the Softap® method is less invasive, and will last longer before needing the color refreshed. I will often use both methods during one procedure, depending on the client and the desired outcome. 

Question: How long does it last?

A: Permanent makeup never washes off or smears. It can soften over the years, however, the length of time will vary based on method used, colors chosen, skin type, and compliance with after care instructions. Color refreshers will range from one to ten years and vary on an individual basis.

Question: How long does the procedure take?

A: Depending on which procedure you choose, it can take 2-3 hours for your first appointment. All pricing includes a follow up appointment to be scheduled four weeks after your original appointment, to perfect your makeup, if warranted. Any subsequent appointments will be set up as needed.


How to pick a permanent makeup artist?

With the recent demand for microblading and permanent makeup in general, there is an abundance of practitioners to choose from, making it difficult to choose. Here are some guidelines to help you make an informed choice.

1. No less than 5 Years of working experience.

2. Strong portfolio of their Own Work.

3. Proof of industry standard training.

4. Ongoing education.

5. Proof of annual BBP training.

6.  Professional workspace NOT in a residence or hotel.

7.  Can answer all of your questions.

8. Never overpromises or badmouths others.

9. Has testimonials from real clients.

10.  Is not offering super discounted pricing.

**It is worth mentioning, that the body modification industry (includes traditional tattooing and piercing, along with permanent makeup) is NOT regulated in the state of California, other than by the health department. And each county has different rules & regulations. Which is why it is extremely important to do your homework, and be an informed consumer.


Contact Us

1805 E Cabrillo Blvd, Santa Barbara, CA 93108, USA


This site was designed with the
website builder. Create your website today.
Start Now